February 26, 2024
PCOA combines the full 48-month NCOA dataset with private sector address updates for the most comprehensive address update solution available in the market today.
Proprietary Change of Address
PCOA differs from NCOA in that it doesn't rely solely on the USPS NCOA file. It also pulls address updates from Utilities, Phone carriers, Credit card processors, etc. Get access to our uniquely powerful & massive 10-year masterfile of multi-sourced private sector Change of Address + USPS NCOA. Averages 5-20% lift over NCOA alone.
Why you need PCOA:
Each year over 44 million Americans move.
Roughly 27% of them do not notify the USPS.
Most organizations have come to rely on NCOA (National Change of Address) as a tool for identifying movers and updating address information prior to mailing. So, what’s the problem with this?
Here’s the challenge: NCOA relies solely on postal customers filing change of address forms with the USPS when they move. Unfortunately not all movers fill out this form. This means that NCOA alone cannot provide complete new address information. Ultimately this translates into missing many, many address corrections. And that’s never good.
Depending on your particular needs, NCOA alone may not be a complete address update solution
- PCOA adds movers that cannot be corrected using NCOA data alone
- Approx 27% of US movers do not notify the USPS
- Proprietary multi-sourced dataset:
- Utility company info
- Phone company connects/disconnects
- Magazine publishers (over 120)
- Credit grantors
- Retailers & catalogers
- Third-party credit card processors
- Almost 140MM COAs (old and new address pairs) going back ten years
- Over 750k new and unique COAs added monthly
- PCOA increases the number of corrected movers by 5-20% or more
- Reduces costly “bad address” expenses while enhancing outreach effectiveness
PCOA: Powerful dual-level processing
Records that do not match in the first stage of processing (NCOA) are automatically routed to the second stage (PCOA), which cycles through a complex array of private-sector, multi-sourced change of address data. Its matching logic looks at new address data submitted to credit card companies, utilities, cell phone carriers and even 3rd party credit card processors. It’s a proven technique that works.
Use our Proprietary Change of Address service for a complete change of address solution.
How does it work?
- Create your list (usually this means exporting it from your database)
- Accepted formats: XLSX, TXT, CSV, Tab-delimited, Pipe-delimited
- Include any columns you may need in addition to Name, Address, City, State & Zip
- Log in the Member File Area using your assigned UserID
- Click ‘Proprietary Change of Address’ then Submit, then upload your list
- Processing initiates moments after successful file upload
- Allow approx 1 hour turnaround
- When complete, the Notification Email with download instructions is sent
PCOA: Your database will thank you
By combining highly accurate matching logic with address data you just can’t get anywhere else, you are now able to achieve maximum address update potential.
PCOA
- Indentify address changes not filed with USPS
- One in five of all movers do not notify USPS
- Over 750,000 new COAs added monthly
- Typical lift is 5-20% over NCOA
The Best Data Privacy
- Zero 3rd party analytics
- Zero social media tracking
- Zero use of tracking cookies
- No location-based tracking
- No web beacons or clear gifs
- No flash cookies or LSO’s
- No IP Address tracking
- Other info providers track you
- We don’t track you at all
